Kapulet was an already established beauty subscription company. The brand was looking for additional channels of user acquisition and ways to decrease their existing CAC. The biggest challenge that was facing Kapulet was entering a saturated market where the heavy hitters already controlled much of the market. Additionally, they were looking to gain 5,000 new members a month. By identifying the right age and behavioral cohort, PXP achieves explosive month over month customer acquisition subscriptions.